Adobe Firefly is a family of generative AI models built into Creative Cloud.
It allows users to generate images, vectors, videos, and 3D textures directly from text prompts, enabling faster content creation for design workflows.
Firefly is aimed at designers, illustrators and anyone who needs fast creative variations without setting up complex assets from scratch. The core models are diffusion-based image generators trained on licensed and public-domain datasets. They can generate photorealistic or stylised imagery from text prompts, intelligently match perspective and lighting, and adapt styles across outputs.
Architects can quickly mock up façade variations, replace sky/backdrop conditions, or extend scenes without re-rendering and it’s possible to apply different moods or conceptual styles to the same building massing for early design discussions.
The AI Spotlight Directory is published by AEC Magazine in partnership with HP and Nvidia.